Endurance, fitness, a strong cardiovascular system – cycling is one of the healthiest sports. Abiomed pursues a multi-layered sports sponsorship strategy under the motto “Our heart beats for sports”. The Johnson & Johnson subsidiary produces and sells the Impella®, the smallest heart pump in the world, making it a “Partner with Purpose” for many types of sport.

Klondike provides holistic support for the MedTech company’s sports activities – from conception to design and implementation. The latest addition is the partnership with the traditional cycling club “RC Zugvögel 09 Aachen”. At the beginning of August, we started with Abiomed at the cycling race “Rund um Dom und Rathaus” in Aachen. We designed the Abiomed presence on and around the entire race course and brought the new cycling partner into the conversation in many ways – from the promotion stand and logo placement to the pre-formulation of live announcements by the speaker on site.