For a decade, Alemannia Aachen was the biggest of the small – the legendary club was relegated to the amateur league. Now the “Öcher” are back in professional soccer – supported by our client Abiomed/Johnson&Johnson as exclusive partner. We negotiated the package, designed all sponsorship measures and managed all activations over the coming years together with our sports partner United Agencies for Sports Marketing (Team Feldmann). 

The strategic goals are: Awareness of the dynamic MedTech company Abiomed at the European headquarters in Aachen (EuRegio), strengthening the employer brand, social entrepreneurship. In addition, we want to show the natural connection between the major topic of sport and the (at least) equally important issue of “heart health”. Because Abiomed manufactures the smallest heart pump in the world.  

In the picture: Abiomed Managing Director Dirk Michels (left) and Alemannia Managing Director Sascha Eller warm up at the announcement of the partnership.