BMW XM on stage

Communication in space


The BMW XM – electrified high performance from BMW M.

With a completely unseen, extravagant exterior, the BMW XM makes a strong statement about the future of BMW M. Its engine, including electric drive, delivers up to 748 hp. Inside, the high-performance automobile offers a new definition of ultimate luxury. The BMW XM is built for a new target group. It is more connected, younger and often lives a more extreme lifestyle than other BMW M fans.


This epoch-making new vehicle concept makes its appearance in the showrooms of BMW dealerships just in time for BMW M’s 50th anniversary. To match this, we developed a staging for the international markets that fascinates existing and new BMW M customers alike.

The project

The showroom design aims to put customers in touch with the special design language of the BMW XM at first glance. We designed elements and effects around the vehicle that transfer this visuality to the interior of the showroom.


The result was a spatial staging that highlights both the aesthetic and the technological highlights of the vehicle. It was important that the BMW XM clearly stands out, but at the same time fits perfectly into the presentation of the other cars on show.

The result

Thanks to the modularity of the presentation concept, car dealerships with the most diverse spatial conditions can individually put together the setup that suits them best. The material and installation costs can also be adapted to the requirements and the available budget. In this way, BMW M ensures a high level of acceptance of the concept among car dealers and the corresponding motivation to realise the presentation on site.


// Renderings by BECC Agency

Profilbild Matthias Miara


Matthias Miara

+49 8153 90 88 6-20