Challenge:

To position TELE 5 as the channel where feature films have their home. TELE 5 is there for everyone who loves cinema and wants to experience their passion – real cinematic art – on TV.

Idea:

We created TV clips in which well-known actors and actresses play scenes in everyday life. Their experiences show: life sometimes writes the best films. And quite often films are even more beautiful than reality. Thus, life and feature films are connected in a fascinating way.

Core message:

There is a director in all of us. We love cinema.