Recruitment campaign for Wessling’s volunteer fire brigade
#rettemichwerkann:
The fire brigade in Wessling near Munich, where we are based, urgently needs more volunteers. Together with the volunteer firefighters, we developed a large-scale poster, banner and social media campaign with powerful “if–then” messages:
“If you hadn’t pulled me out, I would have burned.” “JOIN US!”
The result?
A municipal budget put to efficient use, a campaign that goes straight to the heart with honesty and urgency – and numerous new expressions of interest, including from women.
The project shows that local roots, a courageous client and a well-judged wake-up call can highlight the importance of volunteering and motivate people to get involved.
Thank you to Wessling’s volunteer fire brigade for trusting us – and to our six-person team who developed the campaign.
