Transformation and integration at all levels.
In a process lasting several months, all communication-relevant aspects of the reorganisation were to be designed and communicated.
The first step was the redevelopment of the corporate identity – recognisable as a subsidiary of the Rexel Group, but also with a clear, independent character.
Then, in a multi-layered process, the e-commerce appearance, the corporate site, social media channels, the equipment of the service centres, internal communication, sales literature, etc.
Customers, suppliers, partners, but above all the employees had to be “taken along” in such a way that the grown bond was preserved as far as possible and at the same time it became clear: “Something big and forward-looking is being created here – it’s great to be a part of it!