{"id":12658,"date":"2026-06-26T08:50:40","date_gmt":"2026-06-26T06:50:40","guid":{"rendered":"https:\/\/www.klondike.de\/?p=12658"},"modified":"2026-11-04T16:37:37","modified_gmt":"2026-11-04T15:37:37","slug":"german-brand-award-2026","status":"publish","type":"post","link":"https:\/\/www.klondike.de\/en\/news\/german-brand-award-2026\/","title":{"rendered":"German Brand Award 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12658\" class=\"elementor elementor-12658\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7378a29c elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"7378a29c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35f6cc8a\" data-id=\"35f6cc8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5157a67e elementor-section-full_width qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"5157a67e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3d38063\" data-id=\"3d38063\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf1c573 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bf1c573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u201cBlue turns red\u201d wins the German Brand Award 2026<\/h3><p><strong>We have won the German Brand Award 2026 for our client Johnson &amp; Johnson MedTech in the category \u201cExcellence in Brand Strategy and Creation &gt; Brand Design \u2013 Corporate Brand\u201d. The jury recognised the comprehensive brand transition that we developed and implemented for Johnson &amp; Johnson MedTech.<\/strong><\/p><p>The starting point was the transformation of the established Abiomed brand into the new Johnson &amp; Johnson MedTech brand world and its Heart Recovery business. The communication challenge was to make a complex transition visible quickly, clearly and consistently \u2013 for employees, applicants, healthcare professionals, partners and the public in Aachen and the EUREGIO.<\/p><p>The strategic idea was radically simple: \u201cBlue turns red.\u201d<\/p><p>The shift from the familiar Abiomed blue to Johnson &amp; Johnson red became an immediately understandable visual signal for the entire transformation. The new brand presence was visible across all relevant touchpoints \u2013 at the Aachen site, in public spaces, on campus, in sport and across digital channels.<\/p><p>From the lighting installation on the company building and branded ASEAG buses to digital out-of-home advertising, university activations and a central landing page, a consistent brand presence made the transition clear and built trust in the new brand world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18893a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"18893a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aa0a12\" data-id=\"4aa0a12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7064f92 elementor-widget elementor-widget-bridge_button\" data-id=\"7064f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bridge_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  itemprop=\"url\" href=\"\/en\/showroom\/abiomed-brand-change\/\" target=\"_self\"  class=\"qbutton  default\" style=\"\">View case<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand change campaign recognised: Klondike wins the German Brand Award 2026.<\/p>\n","protected":false},"author":8,"featured_media":12737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-12658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>German Brand Award 2026 | Klondike<\/title>\n<meta name=\"description\" content=\"Brand change campaign recognised: Klondike wins the German Brand Award 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.klondike.de\/en\/news\/german-brand-award-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"German Brand Award 2026 | Klondike\" \/>\n<meta property=\"og:description\" content=\"Brand change campaign recognised: Klondike wins the German Brand Award 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.klondike.de\/en\/news\/german-brand-award-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Klondike Kommunikationsagentur\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/klondike.gmbh\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-26T06:50:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-04T15:37:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/gba-winner-26-news-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" 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