{"id":11334,"date":"2025-05-30T11:19:02","date_gmt":"2025-05-30T09:19:02","guid":{"rendered":"https:\/\/www.klondike.de\/?p=11334"},"modified":"2026-11-04T15:45:04","modified_gmt":"2026-11-04T14:45:04","slug":"brand-change-blue-turns-red","status":"publish","type":"post","link":"https:\/\/www.klondike.de\/en\/news\/brand-change-blue-turns-red\/","title":{"rendered":"Brand change: \u201cBlue turns red\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11334\" class=\"elementor elementor-11334\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7378a29c elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"7378a29c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35f6cc8a\" data-id=\"35f6cc8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5157a67e elementor-section-full_width qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"5157a67e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3d38063\" data-id=\"3d38063\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35bebeb elementor-widget elementor-widget-heading\" data-id=\"35bebeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Abiomed is now Johnson &amp; Johnson MedTech.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1c573 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bf1c573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Abiomed has been part of Johnson &amp; Johnson since the end of 2022. Within the world\u2019s largest MedTech company, Abiomed sits in the Heart Recovery business.<\/p><p>Since the end of 2024, we have supported the transition and redesign of the brand presence at every level: from the website and employer communication to sponsorship activities in football, cycling and volleyball. This also includes communication in physical spaces \u2013 inside and around the company and through out-of-home advertising at its Aachen location.<\/p><p>With the campaign \u201cBlue turns red\u201d, we create a powerful signal for target audiences and the public, quickly and firmly establishing the new brand image. Brand change translated into distinctive brand communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efddb4a elementor-widget elementor-widget-video\" data-id=\"efddb4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/p-ix85t8.project.space\/wp-content\/uploads\/2025\/05\/IMG_8537-1.mov\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e47870 elementor-widget elementor-widget-image\" data-id=\"2e47870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2025\/05\/Brand-Change-Bus-1024x558.png\" class=\"attachment-large size-large wp-image-11347\" alt=\"\" srcset=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2025\/05\/Brand-Change-Bus-1024x558.png 1024w, https:\/\/www.klondike.de\/wp-content\/uploads\/2025\/05\/Brand-Change-Bus-300x164.png 300w, https:\/\/www.klondike.de\/wp-content\/uploads\/2025\/05\/Brand-Change-Bus-768x419.png 768w, https:\/\/www.klondike.de\/wp-content\/uploads\/2025\/05\/Brand-Change-Bus-1536x837.png 1536w, https:\/\/www.klondike.de\/wp-content\/uploads\/2025\/05\/Brand-Change-Bus-2048x1116.png 2048w, https:\/\/www.klondike.de\/wp-content\/uploads\/2025\/05\/Brand-Change-Bus-700x382.png 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e19da75 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"e19da75\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07dffd2\" data-id=\"07dffd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2080a13 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"2080a13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef8921e\" data-id=\"ef8921e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Abiomed becomes Johnson &#038; Johnson MedTech. Klondike brings the new brand identity to life across touchpoints.<\/p>\n","protected":false},"author":4,"featured_media":11330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-11334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand change: \u201cBlue turns red\u201d | Klondike<\/title>\n<meta name=\"description\" content=\"Abiomed becomes Johnson &amp; Johnson MedTech. 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