{"id":12515,"date":"2026-06-22T13:45:23","date_gmt":"2026-06-22T11:45:23","guid":{"rendered":"https:\/\/www.klondike.de\/?page_id=12515"},"modified":"2026-11-04T16:42:42","modified_gmt":"2026-11-04T15:42:42","slug":"abiomed-brand-change","status":"publish","type":"page","link":"https:\/\/www.klondike.de\/en\/showroom\/abiomed-brand-change\/","title":{"rendered":"Abiomed Brand Change"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12515\" class=\"elementor elementor-12515\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d376acb elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"3d376acb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fda86eb\" data-id=\"7fda86eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4714448 elementor-section-full_width qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"4714448\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-272a1bf0\" data-id=\"272a1bf0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57bead3 elementor-widget elementor-widget-heading\" data-id=\"57bead3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ABOUT THE PROJECT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ad7ca33 elementor-section-full_width qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"ad7ca33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1999bba\" data-id=\"1999bba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60ad697 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"60ad697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Abiomed, a global leader in medical technology for heart support and recovery with European headquarters in Aachen, was acquired by Johnson &amp; Johnson in 2022. This marked the start of a multi-year transformation: the established brand would gradually become part of the Johnson &amp; Johnson MedTech brand world and its Heart Recovery business.<\/p><p>In 2025, the transition became fully visible in the brand\u2019s visual identity. The central challenge was to introduce the new brand consistently while maintaining continuity, providing direction and building trust among all relevant stakeholders.<\/p><p>The guiding message: \u201cSame substance, new design.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1302c5\" data-id=\"f1302c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da32588 elementor-widget elementor-widget-image\" data-id=\"da32588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.klondike.de\/wp-content\/uploads\/elementor\/thumbs\/GBA26_VE_WINNER_MC_RGB-scaled-rp6s8xxa191isd8yy0q43am0kwgo39sv6l8ckbf0c6.png\" title=\"GBA26_VE_WINNER_MC_RGB\" alt=\"GBA26_VE_WINNER_MC_RGB\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bab8aa0 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"3bab8aa0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46b42fcd\" data-id=\"46b42fcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-06ffee9 elementor-section-full_width elementor-section-content-middle qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"06ffee9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d2fbf51\" data-id=\"d2fbf51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4839557 elementor-widget elementor-widget-heading\" data-id=\"4839557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE COMMUNICATION CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-43bbd7bb elementor-section-full_width elementor-section-content-middle qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"43bbd7bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1d073c84\" data-id=\"1d073c84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43a2215c elementor-widget elementor-widget-text-editor\" data-id=\"43a2215c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Establish the transition from Abiomed to Johnson &amp; Johnson MedTech Heart Recovery quickly, clearly and visibly across Aachen and the EUREGIO, with a consistent presence for all key audiences: employees, applicants, healthcare professionals, partners and the public.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3a7f18 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"a3a7f18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-289ef38\" data-id=\"289ef38\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2c0e243 elementor-section-full_width elementor-section-content-middle qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"2c0e243\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f9a3931\" data-id=\"f9a3931\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e3e87b elementor-widget elementor-widget-heading\" data-id=\"4e3e87b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cBLUE TURNS RED\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-22e5204 elementor-section-full_width elementor-section-content-middle qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"22e5204\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4431195\" data-id=\"4431195\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50a4cfb elementor-widget elementor-widget-video\" data-id=\"50a4cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/06\/brand-change-ipad-mockup-2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56f7160 elementor-section-full_width elementor-section-content-middle qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"56f7160\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0b43f05\" data-id=\"0b43f05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc0dd9b elementor-widget elementor-widget-text-editor\" data-id=\"bc0dd9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The communication at the heart of Abiomed\u2019s transformation into Johnson &amp; Johnson MedTech was a single, immediately understandable visual signal: the shift from the familiar Abiomed blue to Johnson &amp; Johnson red.<\/p><p>Combined with the new Johnson &amp; Johnson MedTech branding and the Heart Recovery business name, it created a distinctive campaign idea applied consistently across every channel and touchpoint. \u201cBlue turns red\u201d made the transformation visible, easy to understand and tangible in everyday life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-801fcd9 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"801fcd9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e8573a\" data-id=\"2e8573a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-297b3b3 elementor-section-full_width elementor-section-content-middle qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"297b3b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8989f77\" data-id=\"8989f77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba759a5 elementor-widget elementor-widget-heading\" data-id=\"ba759a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ACTIVATIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8ef494 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"b8ef494\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3d11c8\" data-id=\"e3d11c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-62b27b8 elementor-section-full_width elementor-section-content-middle qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"62b27b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-16f51d3\" data-id=\"16f51d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd52b7a elementor-widget elementor-widget-text-editor\" data-id=\"bd52b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>At the Aachen site<\/h3><p>A large-scale lighting installation marked the moment of the change. During the site expansion, an eye-catching construction-fence installation added further visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-867da89 elementor-widget elementor-widget-video\" data-id=\"867da89\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/IMG_8537-1.mov\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4822459 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"4822459\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2aaa99\" data-id=\"a2aaa99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b54cfb7 elementor-section-full_width elementor-section-content-middle qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"b54cfb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4ee18ce\" data-id=\"4ee18ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4178217 elementor-widget elementor-widget-text-editor\" data-id=\"4178217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>In public spaces<\/h3><p>Branded ASEAG buses, passenger screens on public transport, ground posters at the main railway station and digital out-of-home campaigns ensured strong regional visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a575514 elementor-section-full_width elementor-section-content-middle qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"a575514\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eda377e\" data-id=\"eda377e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb75057 elementor-widget elementor-widget-image\" data-id=\"fb75057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"533\" src=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/brandchange-bus.jpg\" class=\"attachment-full size-full wp-image-12641\" alt=\"\" srcset=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/brandchange-bus.jpg 2000w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/brandchange-bus-300x80.jpg 300w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/brandchange-bus-1024x273.jpg 1024w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/brandchange-bus-768x205.jpg 768w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/brandchange-bus-1536x409.jpg 1536w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/brandchange-bus-700x187.jpg 700w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-14ec2be elementor-section-full_width elementor-section-content-middle qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"14ec2be\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d344e57\" data-id=\"d344e57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e22c9af elementor-widget elementor-widget-image\" data-id=\"e22c9af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-poster-1024x768.jpg\" class=\"attachment-large size-large wp-image-12611\" alt=\"\" srcset=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-poster-1024x768.jpg 1024w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-poster-300x225.jpg 300w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-poster-768x576.jpg 768w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-poster-800x600.jpg 800w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-poster-700x525.jpg 700w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-poster.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c395717\" data-id=\"c395717\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb3ad8c elementor-widget elementor-widget-image\" data-id=\"fb3ad8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-stair-1024x768.jpg\" class=\"attachment-large size-large wp-image-12613\" alt=\"\" srcset=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-stair-1024x768.jpg 1024w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-stair-300x225.jpg 300w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-stair-768x576.jpg 768w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-stair-800x600.jpg 800w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-stair-700x525.jpg 700w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-stair.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d210d2 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"4d210d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59d18fb\" data-id=\"59d18fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c900db6 elementor-section-full_width elementor-section-content-middle qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"c900db6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fca264\" data-id=\"1fca264\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e835d52 elementor-widget elementor-widget-text-editor\" data-id=\"e835d52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>At universities and across the region<\/h3><p>Premium walls, vinyl banners and digital displays at RWTH Aachen University and the University of Duisburg-Essen brought the brand transition into recruitment and university environments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9e31fcf elementor-section-full_width elementor-section-content-middle qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"9e31fcf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-245e0ef\" data-id=\"245e0ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02c502a elementor-widget elementor-widget-image\" data-id=\"02c502a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"920\" src=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-kantine-1.jpg\" class=\"attachment-full size-full wp-image-12609\" alt=\"\" srcset=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-kantine-1.jpg 1920w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-kantine-1-300x144.jpg 300w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-kantine-1-1024x491.jpg 1024w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-kantine-1-768x368.jpg 768w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-kantine-1-1536x736.jpg 1536w, https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/branchange-kantine-1-700x335.jpg 700w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e98be01 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"e98be01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35afb79\" data-id=\"35afb79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6239c5f elementor-section-full_width elementor-section-content-middle qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"6239c5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-597d364\" data-id=\"597d364\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb129a1 elementor-widget elementor-widget-text-editor\" data-id=\"fb129a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>In sport and at events<\/h3><p>Sponsorship activations with Alemannia Aachen and Ladies in Black Aachen extended the campaign\u2019s presence into everyday regional life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eebb7fc elementor-widget elementor-widget-video\" data-id=\"eebb7fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2026\/05\/brandchange-bande.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9f8d1 elementor-widget elementor-widget-text-editor\" data-id=\"8f9f8d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Digital and professional communication<\/h3><p>Display advertising, social media video and photo ads, and a central landing page as a \u201csingle source of truth\u201d brought the digital communication together. The new brand presence also appeared at industry events such as DGTHG, and through newsletters, organic posts and regional PR.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51faf1b elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"51faf1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-259bf0e\" data-id=\"259bf0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9753b20 elementor-section-full_width fixed-fix elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"9753b20\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3f979d\" data-id=\"c3f979d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9a143f elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"a9a143f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfef57b\" data-id=\"cfef57b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-17147e3 elementor-section-full_width qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"17147e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7645b0c\" data-id=\"7645b0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3290936 elementor-widget elementor-widget-heading\" data-id=\"3290936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8766c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a8766c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Within a short time, the new brand identity was clearly recognised across the region and associated with its new parent brand.<\/p><p>The simple, consistent campaign idea ensured strong recognition across physical and digital touchpoints. At the same time, the transition maintained continuity in perception, trust and communication.<\/p><p>The campaign created visibility well beyond the company site and made the brand change clear and understandable for both internal and external audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bfd287 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"5bfd287\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76e7eee\" data-id=\"76e7eee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-36dfb03 elementor-section-full_width elementor-section-content-bottom elementor-reverse-mobile qode_elementor_container_inner elementor-section-height-default elementor-section-height-default parallax_section_no\" data-id=\"36dfb03\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8811fd9\" data-id=\"8811fd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa64b68 elementor-widget elementor-widget-image\" data-id=\"fa64b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2022\/02\/klondike-team-petra-brandstetter.jpg\" class=\"attachment-full size-full wp-image-4062\" alt=\"Petra Brandstetter\" srcset=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2022\/02\/klondike-team-petra-brandstetter.jpg 1000w, https:\/\/www.klondike.de\/wp-content\/uploads\/2022\/02\/klondike-team-petra-brandstetter-300x300.jpg 300w, https:\/\/www.klondike.de\/wp-content\/uploads\/2022\/02\/klondike-team-petra-brandstetter-150x150.jpg 150w, https:\/\/www.klondike.de\/wp-content\/uploads\/2022\/02\/klondike-team-petra-brandstetter-768x768.jpg 768w, https:\/\/www.klondike.de\/wp-content\/uploads\/2022\/02\/klondike-team-petra-brandstetter-570x570.jpg 570w, https:\/\/www.klondike.de\/wp-content\/uploads\/2022\/02\/klondike-team-petra-brandstetter-500x500.jpg 500w, https:\/\/www.klondike.de\/wp-content\/uploads\/2022\/02\/klondike-team-petra-brandstetter-700x700.jpg 700w, https:\/\/www.klondike.de\/wp-content\/uploads\/2022\/02\/klondike-team-petra-brandstetter-650x650.jpg 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2faf84b\" data-id=\"2faf84b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-024fcda elementor-widget elementor-widget-heading\" data-id=\"024fcda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">YOUR CONTACT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f96bc8 elementor-widget elementor-widget-text-editor\" data-id=\"6f96bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Petra Brandstetter<\/h3><p>+49 8153 90 88 6-18<br \/>pbrandstetter@klondike.de<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d632d17 elementor-widget elementor-widget-bridge_button\" data-id=\"d632d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bridge_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  itemprop=\"url\" href=\"mailto:pbrandstetter@klondike.de\" target=\"_self\"  class=\"qbutton  default\" style=\"\">Send email<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7521dc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"7521dc3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97f033c\" data-id=\"97f033c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT THE PROJECT Abiomed, a global leader in medical technology for heart support and recovery with European headquarters in Aachen, was acquired by Johnson &amp; Johnson in 2022. This marked the start of a multi-year transformation: the established brand would gradually become part of the&#8230;<\/p>\n","protected":false},"author":8,"featured_media":11520,"parent":7193,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-12515","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abiomed Brand Change: Blue Turns Red | Klondike<\/title>\n<meta name=\"description\" content=\"Klondike makes Abiomed\u2019s transition to Johnson &amp; Johnson MedTech visible with the \u201cBlue turns red\u201d brand change campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.klondike.de\/en\/showroom\/abiomed-brand-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abiomed Brand Change: Blue Turns Red | Klondike\" \/>\n<meta property=\"og:description\" content=\"Klondike makes Abiomed\u2019s transition to Johnson &amp; Johnson MedTech visible with the \u201cBlue turns red\u201d brand change campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.klondike.de\/en\/showroom\/abiomed-brand-change\/\" \/>\n<meta property=\"og:site_name\" content=\"Klondike Kommunikationsagentur\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/klondike.gmbh\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-04T15:42:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.klondike.de\/wp-content\/uploads\/2025\/06\/Abiomed_Kennenlerntag-10-2024_4238_2500px-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.klondike.de\\\/en\\\/showroom\\\/abiomed-brand-change\\\/\",\"url\":\"https:\\\/\\\/www.klondike.de\\\/en\\\/showroom\\\/abiomed-brand-change\\\/\",\"name\":\"Abiomed Brand Change: Blue Turns Red | Klondike\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.klondike.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.klondike.de\\\/en\\\/showroom\\\/abiomed-brand-change\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.klondike.de\\\/en\\\/showroom\\\/abiomed-brand-change\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.klondike.de\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Abiomed_Kennenlerntag-10-2024_4238_2500px.jpg\",\"datePublished\":\"2026-06-22T11:45:23+00:00\",\"dateModified\":\"2026-11-04T15:42:42+00:00\",\"description\":\"Klondike makes Abiomed\u2019s transition to Johnson & Johnson MedTech visible with the \u201cBlue turns red\u201d brand change campaign.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.klondike.de\\\/en\\\/showroom\\\/abiomed-brand-change\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.klondike.de\\\/en\\\/showroom\\\/abiomed-brand-change\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.klondike.de\\\/en\\\/showroom\\\/abiomed-brand-change\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.klondike.de\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Abiomed_Kennenlerntag-10-2024_4238_2500px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.klondike.de\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Abiomed_Kennenlerntag-10-2024_4238_2500px.jpg\",\"width\":2500,\"height\":1667,\"caption\":\"Abiomed Kennenlerntag\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.klondike.de\\\/en\\\/showroom\\\/abiomed-brand-change\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.klondike.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Showroom\",\"item\":\"https:\\\/\\\/www.klondike.de\\\/en\\\/showroom\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Abiomed Brand Change\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.klondike.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.klondike.de\\\/en\\\/\",\"name\":\"Klondike Kommunikationsagentur\",\"description\":\"Show. 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